Through a data-driven SEO strategy, we built a strong technical foundation, optimized content, and refined site structure to drive long-term growth. Here’s how we took the site from invisible to thriving in just six months.
The Challenge
Our client needed an SEO-friendly multilingual website that could serve both English and Arabic-speaking users.
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Build a website optimized for search engine visibility from the start.
To succeed, we had to avoid the common pitfall of retrofitting SEO later. Instead, we embedded SEO best practices into every stage of development.
Our SEO Approach
1. Building SEO Foundations
We started with competitor research and baseline SEO audits. This helped us uncover:
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Gaps in competitor content.
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High-performing keywords they ranked for.
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Traffic-driving pages and backlink profiles.
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Low-hanging opportunities we could capitalize on.
We created a keyword strategy focused on low-competition, high-intent queries that matched the client’s target audience.
2. Content Optimization
Instead of only producing new content, we optimized what was already there. Key steps included:
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Refreshing key pages with better readability and updated information.
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Adding internal links to strengthen site architecture.
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Using LSI keywords to improve semantic relevance.
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Optimizing titles, meta descriptions, and image alt text.
This ensured both users and search engines found the content valuable.
3. Technical SEO Fixes
Technical issues often limit a site’s ability to rank. We prioritized fixes that directly impacted crawlability and performance, including:
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Fixing broken links and optimizing URL structures.
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Improving page load speed through image compression and code cleanup.
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Adding hreflang tags to properly serve English and Arabic users.
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Structuring headers and footers to enhance crawlability.
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Ensuring the homepage linked to high-priority pages for better discoverability.
4. Post-Launch Refinements
Once live, we used Google Search Console and analytics to monitor performance. Based on data, we refined:
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Content placement to boost engagement.
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Strategic internal linking to strengthen authority.
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Image SEO to drive traffic from Google Images.
These refinements allowed us to continually improve visibility and rankings.
The Results
By the six-month mark, results started to accelerate:
Organic keywords: grew from 32 → 1603.
Impressions: Increased from 268K to 742k on Google.
Clicks: From 3.26K to 6.67K and CTR from 0.9% to 1.2%.
Traffic sources diversified – even images began driving clicks thanks to optimized alt text and file names.
Improved Crawling
URL Clicks and CTR – Filter By Coutry + Device Type
What’s important is that growth wasn’t a one-time spike. With a strong technical base and ongoing optimizations, traffic continued to rise month after month, proving the strategy’s sustainability.
Key Takeaways
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Build with SEO in Mind – A strong foundation prevents costly fixes later.
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Fix Technical Issues First – Crawling and speed optimizations unlock growth.
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Quality Over Quantity – Refreshing and improving existing content can deliver faster results than endlessly creating new posts.
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Patience Pays Off – Real traction appeared at the 6-month mark, showing that SEO success compounds over time.
Conclusion
This case study proves that when SEO is embedded from the start, growth is not only possible, it’s inevitable. By combining technical SEO, content optimization, and strategic keyword targeting, our client went from zero visibility to over 1 million impressions in less than a year.
No shortcuts, no black-hat tactics, just a consistent, structured SEO strategy that worked with search engines, not against them.
